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These materials were prepared for Kamewa Shouten Co. Ltd. (www.kamewa.co.jp) when the company began an initiative to sell sustainably-fished salmon to foreigners living in Japan. In the run-up to a "try and buy" event at a Tokyo supermarket, the tasks included preparing information sheets and handouts, writing a product label, making simple videos for use when selling salmon in the supermarket, and audio training materials to help the staff communicate with supermarket customers in English. A representative of FE conducted in-store sales together with Kamewa representatives. The results were extremely good, with 100 packs of salmon sold in two days.